Friday, October 5, 2012


Dark Custom, Harley Davidson's attempt to attract millennials

Dark Custom and Harley Davidson


To capture the spending power of the millennial generation Harley-Davidson has released the dark custom line of motorcycles. These motorcycles are defined by their stripped down, fast, raw styling. Without audio and saddle bags, they are built solely for the experience and image of riding a Harley-Davidson.

The dark custom line of motorcycles includes the Iron 883, Forty-Eight, Seventy-Two, Street Bob, Blackline, and the Fat Bob. 

In addition to their line of Dark custom motorcycles, Harley-Davidson offers clothing for the millennial generation called Black Label. With trendier styling a millennial can feel more acquainted with the Black Label clothing than the traditional Harley apparel. With the ability to ride a Dark Custom motorcycle and wear Black Label clothing Harley-Davidson is offering the millennial generation what they do best, a lifestyle.




photos courtesy of http://www.harley-davidson.com/en_US/Content/Pages/dark-custom/dark-custom.html

Additional articles by this blogger include :
  • The Online Shopping Experience - to read click here

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